Hey, I’m Nikita.
I design and lead complex
B2B SaaS products.
8+ years across MarTech and HRTech. Currently helping users with millions of ad spend automate their campaign management with Bïrch. Based in Barcelona.
Recent work
2021–2026
Increased weekly adoption of a Meta Ads launch tool from 10 to 100 companies by automating campaign structure setup and media upload.
Shipped a Meta Ads analytics MVP in 3 months, becoming the product’s second
most-used tool.
Redesigned a developer-built B2B ad tracking platform and gradually rolled out a new design system across the live product.
Transformed an assessment-based hiring service into a full applicant tracking and employee management system within a year.
